I've read a lot of commentaries and data intepretation praising eBay's Q1 changes and their drastic positive effect on conversion rates. Most reference eBay's pricing structure change, eBay gallery becoming free, and eBay's switch to "Best Match" in search. One such blogger is Scott Wingo, CEO of Channel Advisor, is his article "
Q1 data is telling us that the eBay changes are...."
What's most interesting to me, however, is that I can't find any in depth analysis on the topic. Take a look at the comments to Wingo's blog post
here.
"...the medved graph for the last fortnight implies that the UK's Free
Listing Day (6 Mar) listings were displayed on the US - the jump is just too
steep to be otherwise. Additionally, considering those listings are not
supposed to be seen on the US according to UK policy, it seems strange that the
vast majority of our buyers for those listings are US residents.
I'm suspicious there is some more eBay numbers-cooking similar to the
shopping.com listings in core fiasco - right now I believe eBay management will
do anything they can to persuade the members that their policies are
correct"
Another commentor writes the following:
"...just taking a quick look at Medveds sell thro rate says it all…worst downward spikes ever this year (below 25%) and still on average hovering around 30-40%..so where are the fantastic numbers ???????"
Of course, with conversion data, it's very hard to tell where the influences lie, especially since e-commerce comes with such a diverse set of variables and influencers. The question, then, is eBay deliberately trying to tip the scales to fulfil their own proficy?
Drop me a comment with your opinion!
Read More...
