Why, oh why, does eBay have to mess with things during the most important months of the year. I don't think I'll ever understand it. I've been reading a lot about the recent and upcoming changes to eBay and PayPal, and I decided I should compile a list of ones that will affect business as we know it.
1. PayPal recently announced it will be delaying "select" transactions for up to 24 hours. From what I've heard thus far, buyers are not notified of the delay via email. I have heard reports that it shows up in the buyer's PayPal as "pending." I think this change is going to drastically increase customer service emails and wreak havoc on your DSRs (Detailed Seller Ratings).
2. *Sigh* EBay announced it will be making major changes to the checkout. It sounds like it will actually be a beneficial change, but why change the buyer experience at such an important time? Luckily for our
Laris E-commerce Management Software users, you won't be using eBay's checkout anyway ;).
3. EBay Neightborhoods - EBay is dabbling in mixing social networking with e-commerce. While this is definitely the way of the future, and one of my favorite parts of today's web 2.0 revolution, eBay didn't really hit the mark here. They got the social networking part down, combining eBay groups, guides, and discussions, but the e-commerce part is lacking. It just diplays a complete mess of listings with little organization. For this to be at all useful to boost sales, they're really going to have to do a lot of work on the e-com module within Neighborhoods.
While this change actually won't be impacting your holiday business much as it is now, it's something to look into as it evolves.
4. Some Good News!!! EBay is actually slashing rates on insertion fees for the next two weeks by 33%. Auctionbytes.com reported that a major factor in the decision was to "see what happens" and also to ensure that sellers will be pushing a wide variety of inventory for the holiday season. NOW is the time to test out product lines for the holidays on EBay.
5. EBay is testing longer BIN options on auction style listings. Normally, a BIN will disappear after the first bid is placed, making it useless to to a BIN on an item that normally gets a lot of bids. The most prominent experiment seems to be on the Austrialian EBay site where they are leaving the BIN available until the bidding reaches 50% of the BIN price. I'm game for this one =). EBay is currently testing difference variations in a few categories on the US and Canada sites.
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That's all for now. As if you didn't have enough to think about going into this holiday season, right? Just make sure to keep these points in mind as you refine your sales planning. I'll be continuing to cover the impact of changes to the selling environment as we head through Q4 and into Q1. If you have anything I missed, please share it with everyone in a comment!
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