5 Secrets to Improve your eBay Business DSRs (Detailed Seller Ratings)

It seems that the new eBay US pricing structure hasn't made as much of an impact for most sellers as everyone thought, but the new worry is shifting heavily to DSRs (Detailed Seller Ratings). EBay's switch of the default search to "Best Match" is looming, and the new powerseller discounts started yesterday.

It's now more important that ever to formulate a plan to get those DSRs up. So let's go through a few tips to help you boost those ratings:

1. Keep Domestic Shipping Options and Policies Simple. Offer two carriers and 4-5 total options.

2. Simplify and Display Return and Shipping Policies. Write policies at an 8th grade level rather than taking a shot at "legal speak", while still making sure policies cannot be misinterpreted. Incorporate policies in main eBay template page in plain sight.

3. Have a seperate International Shipping Policy or FAQ with expected times, carrier info, and customs info. Remember, keep it simple and friendly. You're trying to encourage good ratings not cover your butt in case of something going wrong.

4. Offer free shipping on less competitive products (build shipping into price). Also, consider offering volume-based free shipping (e.g. Orders over $100 earn free shipping).

5. *Most Important.* Ask for a 5 star rating in your correspondences. Especially if you have a system that automates your emails. Let your customers know that a clean transaction deserves a *5* star rating.

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