In discussions over the past few months, our clients all seem to say the same thing about Amazon; Sales are good if you have lots of SKUs, but it's definitely a difficult process.
Here are the major qualms we've heard:
1. Sellers do not understand the basic differences between the Amazon selling programs (Pro Merchant, Seller Central, Merchants@) and which one is right for them.
2. The customer service staff is hard to reach and generally doesn't know anything.
3. Amazon is policed by the "Amazon Alliance". Expect to be banned from selling for life at some point with no one to talk to and know reinstatement process at all.
Auctionbytes added a tiny bit of clarity to the situation in their interviews with Amazon's Matt Williams. Check out the two articles here:
Amazon: We Want Sellers. An Interview with Matt Williams-
http://www.auctionbytes.com/cab/abu/y208/m02/abu0209/s02
Strategies for Getting onto Amazon.com Selling Programs-
http://www.auctionbytes.com/cab/abn/y08/m03/i05/s02
Now, I still think Matt did a terrible job providing clarification for sellers without any Amazon experience, but this is the best job I've seen thus far.
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1 comments:
Just got kicked off Amazon for the second time. Been "selling" on the river for 2 years. They almost put me out of business holding my money for 3 months!!!
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