How to Use a YouTube Video in your EBay Auctions

YouTube is becoming a key to success in e-commerce marketing. First let's discuss how to get a youtube video in your eBay listings. After uploading a video to YouTube.com, they give you the code for their embedded player as shown below:

Simply copy and paste ALL of the text in that box into the html of your eBay listing.

Now WHY would you put a youtube video in your listings? There are three reasons that seem most prevalent:

1. Be able to demonstrate your product. You have much better control over your sales process when your potential customers hit your listings

2. Trust Factors. Putting a video on youtube automatically makes you seem like a more professional company. I've mentioned trust logos in previous posts, and I'll go into them in more detail soon. Long story short, just seeing the YouTube logo at the bottom of the video will add to buyer confidence.

3. Give buyers unique/privaledged insight into your company to make them loyal buyers.

Out of the three reasons I hear most often, I believe #2 is the most relevent. Expect to see a lot more from me about using YouTube to market your internet presence.

Final Word of Caution: If you are selling low dollar high competition products or products where your buyers rarely need to read the descrption to make their purchase decision, be weary of using video on your eBay listings. It might only serve to make the page load slower and give your buyers a longer chance to hit the back button instead of buying.