The new Google Analytics is out, and I must say, it's very nice. We can finally see the full referring url without having to apply some kind of hack to the tracker code!
Track everything about your visitors including location, browser, referrer, frequency, and a whole lot more. GA also has some pretty advanced paid search (a.k.a. SEM - Search Engine Marketing) conversion tracking and analysis. Unless you're running a million$/year paid search campaign, you've got all you need.
If you don't already have Google Analytics on your website, I suggest you set it up asap. Instead of reading me blab about how great it is, you should head over to google.com/analytics and check it out for yourself.
Note to our Laris Merchants: If you have not yet set up google analytics on your site, please give us a call for help getting started.
Side Note: I'm not sure when "SEM" (Search Engine Marketing) became a popular term, but I see many of the experts referring to it as such now. To relieve confusion, SEM, Paid Search, and PPC (in a search engine context) are all referring to the same thing.
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