I haven't touched upon shopping comparison sites in a little while, because we've actually only been seeing marginal success from them in our own projects. However, there are a few new developements I thought I should note.
Shopzilla has a brand new homepage. From an idealistic marketing standpoint, it's amazing. I think they may have taken web 2.0 design and conversion techniques a little too far to where it's no longer pleasing to be on the site, though. I think what really bothers me (and others on the Sell Center Team), is that the whole thing seems to be off-center.
In other CSE world news, MPire has released a new set of widgets that display eBay and Amazon listings. The widgets compare prices, show trends, AND allow you to make referral money. The CEO is apparently boasting that their widgets convert an average of 5% more than Google Adsense. They're actually pretty neat and definitely worth taking a look at.
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Thank you for covering our launch. We've had early success with our performance on our widgets; they have been averaging 7% click-thru which is better than we expected (and certainly better than industry comps). We would appreciate any feedback on them and please check them out at: www.mpire.com/widgets.
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