Well it seems that everyone is talking about feedback 2.0, so it looks like I'll have to post something to keep up.
I'm not really sure what all of the fuss is about. It seems like a fairly good system, almost CSE (Comparison Shopping Engine)-like.
Here's what *I* think you should take away from the change:
1. Ebay is trying to build more trust through a model that online shoppers should be already familiar with - stars and ratings based on a scale. Unfortunately, I think they only took a baby step. This might have been a worthwhile change in 2003. At least they're moving in the right direction.
2. Customer service is now more important than ever in the highly competitive sectors of eBay. Sellers who dropship products that come from large dropshippers will gain an edge with high customer service and great FB2.0 ratings.
3. Sellers who have a niche following and plenty of repeat buyers should stop fussing about FB2.0 and keep running their business the way they are running it.
From some of my discussions with our clients, I believe it's important we keep from letting this over-hyped minor advancement to eBay's system from averting our eyes off the prize: a sustainable competitive advantage in today's ever-evolving world of multi-venue e-commerce madness. My next post will be more insightful; I promise!
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1 comments:
This is basically what we tell our clients as well. Lots of chatter and not much substance to it.
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