If you read the WSJ, you should have seen an article yesterday about eBay's rumored acquisition of StumbleUpon for $75 million. Scot Wingo from Channeladvisor actually has a very interesting post about it on his blog at ebaystrategies.blogs.com.
I'd like to add another theory into the mix. EBay has been spending a lot of time and money trying to bring back the "fun" of eBay for buyers. At the expense of their reputation with sellers, they have been making a strategic move back to the Core auction format.
With Stumble integrated into the eBay system, eBay enthusiasts could vote for their favorite eBay listings. Then using the eBay toolbar, you could "Stumble" upon cool eBay listings, bringing back some of that "fun" (and more press about Jesus-shaped cheeses) that eBay is trying so desperately to reacquire.
It's just a theory, but it seems to fit with eBay's current disposition. Any other eBay theorists have any ideas?
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